Premium Saltine Crackers

Kraft likes to put a "Sensible Snacking" banner on its Saltines packaging to make you think these crackers are healthy, but the banner is deliberately misleading.

Kraft would have you believe that Saltines are a healthy snack because it contains "no cholesterol" and "no saturated fat." Both points sound good, but beware. Trans fat is actually worse for the human body than saturated fat. Consumption of trans fat raises your LDL ("bad") cholesterol levels and lowers your HDL ("good") cholesterol levels, leaving you at an even greater risk of coronary heart disease.

The "no cholesterol" claim is especially misleading because it implies that Saltines are a healthy choice for people worried about their cholesterol. In terms of your health, it does not matter much whether Saltines have "no cholesterol," because dietary cholesterol has little effect on your cholesterol levels. What matters is the harmful trans fat content. So Kraft's "no cholesterol" claim encourages people who are already worried about their cholesterol to buy a product that will raise their risk even further.

With their "Sensible Snacking" banner, Kraft deliberately tricks the very people in the most danger into buying a dangerous food.

Processed and Refined Ingredients

The principle ingredient of Premium Saltine Crackers is highly refined white flour, and the chief sweetener is high fructose corn syrup. Both are heavily processed ingredients with a high glycemic index. Foods with a high glycemic index are turned into simple sugars almost immediately after you eat them, creating a spike in blood sugar. Over time, habitual spikes in blood sugar can lead to insulin resistance and pre-diabetes. Eventually, these foods raise your risk of type 2 diabetes.

Together with trans fat and the associated health risks, these processed ingredients make Saltines an unhealthy snack, not "sensible."

Other Product Details

Click on any of the Kraft products below for more details on their unhealthy ingredients and deceptive packaging claims.

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