Many community members would be familiar with a lollipop sign if they happen to drive past a school in the morning or afternoon section where a traffic officer is operating.
As they switch the sign from “stop” to “slow,” they see a demonstration of a small but practical utility that helps to inform pedestrians and drivers alike about the traffic status.
This type of compact round signage is just as applicable for commercial purposes, helping to outline to interested parties about the placement of a business and any potential deals or offers they have on the table.
While a lot of marketing endeavours in 2021 and beyond will be rightfully focused on online traction and engagement, there is still a lot of value in making an enterprise name visible to constituents in a physical capacity.
We will look at the benefits for advertising a company through these measures.
Affordable Branding Project
One of the key drivers behind the use of a lollipop sign for a local business is to help achieve marketing objectives without blowing the budget. Given their compact nature and the ease of development from suppliers, the costs are very affordable when compared to other marketing endeavors. It can be balanced and supported with other initiatives, but it is worthwhile exploring this avenue if there is a need to drive exposure while keeping control of the bottom line.
Increased Business Visibility
The use of a lollipop sign will be aesthetically pleasing for owners and managers alike, but the real target of the exercise is to improve visibility for outlets. Some companies can be stuck in between other commercial ventures or positioned in an area that does not receive a lot of foot traffic. With these utilities on hand, individuals will be able to see the name, logo and listing of the business and push the brand out there into the community for a higher degree of visibility.
The good news for local brand members who invest in a lollipop sign is that they can position these items anywhere they please. They are popular items for condensed office spaces and retail shops that are cluttered amongst a lot of other brands, helping shoppers to navigate to their position. From shop fronts to event stalls or inside a location for department specifics, the choice is endless for entities.
Customised Design Integration
Local businesses that want to leverage the use of these signs will see that they can work from a blank canvas. This helps them to promote their business brand in general with a logo and a name, to advertise a new product, a seasonal discount sale or an announcement that is relevant to customers. The size parameters will be restricted depending on the profile of the lollipop framework, but participants will find that there is a lot of creativity to be enjoyed with the creation of the project.
Taking The Sign to Mobile Locations
Thankfully a lollipop sign does not have to stay in a static position for local businesses that find themselves on the go. Just like the school signs that are used to manage a safe flow of traffic and pedestrian movement, they can be taken out and about on public streets and for events. This helps to add another dimension to the visibility targets thanks to the inclusion of a quality lollipop sign.
Local brands who splash out and invest in a lollipop sign will recognise that it adds a degree of cache, improves exposure and helps to achieve marketing targets without sending the business into the red financially speaking. The best approach for newcomers is to research specialists in their area, set their budget accordingly and see what type of quotes they receive.